A bite of my life:

Hi, my name is C.R (Chun Rong). I'm a freelance photographer & stylist based in Singapore. Since young the art of culinary science has always been an interest of mine. I picked up the fundamental skills of cooking from watching my aunt who would prepare hearty meals every time I returned home from school.

Back then however, I neither had the opportunity to receive formal training in culinary science nor the luxury of sophisticated equipment. So I turned to watching countless videos and cooking shows in order to gain knowledge and continuously improve my skills.

Losing my mother to cancer when I was 17 taught me to pursue what I truly loves. I then started XLBCR in 2014 with the intention to not only document my journey and adventures with food but also share my recipes and inspire readers to cook more often at home. 

My cooking style involve techniques from various origins and culture to develop fusion & classic recipes with a homely touch to it. I aim to develop recipes that are true to the heart & easily replicable at the comfort of your home. 

Photography & Styling:

Not long after I started my blog, I began my venture into the art of photography & food styling. The flexibility to deliver a wide variety of photography style is important as a photographer as shown in my portfolio. For my own personal work, I like to adopt the use of rustic settings & natural elements to accentuate the primitive nature of my subjects.

My dictum is to do justice to the subjects by bringing out the best & capturing that moment in them. My service include – photography, food styling, food aesthetics, prop styling, editorial, cookbooks, recipes, private dining, table settings & workshops.

 

Interested in working together? Drop me a mail at hello@xlbcr.com / or get me through the contact form on the site.


Clientele  

Photography & Styling:

  • Sopra Cucina & Bar
  • Kushi Kushi Yakitori
  • Nine Press Group 
  • Fu Sin Traditional Charcoal Bak Kut Teh
  • May May Sg
  • Pin Tea
  • Health Food Matters
  • Taj Basmati Rice
  • 818 Durian
  • McDonald's SG
  • Yan Cantonese Restaurant
  • Royal Umbrella
  • Club Street Social
  • Joe & Dough
  • Nespresso SG
  • Fruce Dessert Beverage
  • Philips Sg - Air-fryer FB Live Campaign
  • Park Hotel - 'Porta' - Restaurant
  • Caveman Barbetheque Bistro
  • Clinton Street Bakery 
  • Nosh Sg
  • One Farrer Park Hotel
  • Lady M Sg

 Props & Food Styling:

  • White Ribbon Live Music
  • Best Food Mayo
  • Philips Sg
  • Luzerne Global
  • 7-11 Singapore

Social Media:

  • Savour Gourmet 2016 - Instagram Takeover
  • Essenso SG - Contest Giveaway + Recipe
  • DFS Cocktail Festival
  • Fairprice Finest Sg - Recipe Development
  • Knorr - Live Demo + Recipe Development
  • Shangri-La International Gastronomy Festival
  • Philadelphia Cream Cheese Sg - Recipe Development
  • Philips Sg - Air-fryer FB Live Campaign
  • Starker Beer - New Seafood Menu Launch
  • Hermes - Cape Cod Watch - 'Fresh' Campaign
  • Park Hotel - 'Porta' Opening Launch
  • Harvey Norman - 'Discovering Cooking' Video Recipes Campaign
  • DFS Brand Ambassador - March 2017 to August 2017

Press:

Singapore Blog Awards - Finalists for best cooking blog & best new blog 2015

Singapore Newspaper - Sunday Times Newspaper - 07/2015 - half page article on how I started home-cooking.

Singapore Food Magazine - The Food Journal - Top 50 food journalist in Singapore 

Instagram - Suggested User list - 08/2015

CNN Travel - Top Chefs of Instagram (Asia) - 11/2015

Guest Speaker at TBWA Friday Talk - 02/2016

Nominated for Best Male Digital Influencer - Buro 24/7 Sg - 06/2016 

Canon Asia Featured Photographer - 07/2016

WithEating 食帖 - Featured Interview - Issue No. 10: Breakfast, indeed, is so precious!

This Is Glamorous - List of 31 Best Food Accounts to follow on Instagram - 09/2016

SAVEUR - Best 20 Food Instagrams of 2016.

 

Sponsors:

  • Le Creuset - Product Sponsor
  • Luzerne Global - Product Sponsor