ABOUT 

Hello! My name is Chun Rong (or C.R for short) and I’m a self-taught food stylist and photographer based in the sunny island of Singapore. 

Growing up, the art of cooking always fascinated me as I observed my aunt prepare hearty meals after school. Thanks to her guidance and many hours of watching cooking shows, I mastered the fundamentals to develop my culinary skills. 

It was through these means that my passion for food grew from a hobby to an aspiration. Losing my mother to cancer at the age of 17 taught me the fragility of life, and served as a reminder to pursue my dreams. 

With that, I decided to withdraw from university in 2014 and start this very blog to document my kitchen adventures, in the hopes of inspiring others to embrace home cooking. After all, nothing warms the heart more than seeing your loved ones enjoy the food you’ve prepared!


FOOD & TRAVEL PHILOSOPHY


My cooking style draws inspiration from various cultures and cuisines, incorporating both classic and contemporary techniques to create comforting soul food. As for recipe development, I aim to keep it simple and true to the heart, so that it’s easily replicable at home. 

I personally believe in a life well traveled for it rejuvenates the senses with exotic sights, smells, tastes, and sounds while providing excitement in the discovery of hidden gems, and gives fresh perspective with meaningful interactions. I like to take my time on my travels, to fully immerse in the culture of the city and soak in its vibes, appreciating its natural and man-made beauty, and getting to know the locals.

 
PHOTOGRAPHY & STYLING
 

Shortly after starting my blog, I began my foray into photography and food styling. For my personal craft, I like to combine natural elements with rustic aesthetics to accentuate the raw beauty of my subjects. Nevertheless, I constantly work to push my boundaries, experimenting with various styles and techniques to gain flexibility as a photographer.
 
My services include photography, food styling, food aesthetics, food curating, props styling, editorials, recipe development, private dining, table styling, set design and workshops.
  
 

 
C.R Tam

Interested in working together? Drop me a mail at hello@xlbcr.com / or get me through the contact form on the site.


Press:

  • Singapore Blog Awards - Finalists for best cooking blog & best new blog 2015

  • Singapore Newspaper - Sunday Times Newspaper - 07/2015 - half page article on how I started home-cooking.

  • Singapore Food Magazine - The Food Journal - Top 50 food journalist in Singapore

  • Instagram - Suggested User list - 08/2015

  • CNN Travel - Top Chefs of Instagram (Asia) - 11/2015

  • Guest Speaker at TBWA Friday Talk - 02/2016

  • Nominated for Best Male Digital Influencer - Buro 24/7 Sg - 06/2016

  • Canon Asia Featured Photographer - 07/2016

  • WithEating 食帖 - Featured Interview - Issue No. 10: Breakfast, indeed, is so precious!

  • This Is Glamorous - List of 31 Best Food Accounts to follow on Instagram - 09/2016

  • SAVEUR - Best 20 Food Instagrams of 2016.

  • NUYOU Magazine - 2 page spread - 04/2017

  • Singapore Newspaper - Straits Times Newspaper - Health Section - Fight the flab - 07/2017

  • National Technological University - WKW Engage 2017 - Invited Exhibitor - 08/2017

  • Singapore Newspaper - Zao Bao Newspaper - zbNow Section - Food Styling for the Lens - 09/2017

  • HYPEBEAST - Through the lens of Local Food Stylist & Photographer - 09/2017

  • Singapore Newspaper - Straits Times Newspaper - Lights! Camera! Food! More taking up food styling as a career - 10/2017

  • SAVEUR Blog Awards 2017 - Winner for Best Food Instagram Editor's Choice - 10/2017

  • Food and Wine - 40 Food Instagram Accounts You Should Be Following Right Now -02/2018

  • Female Magazine - 1 Page Spread - Chun Tsubaki Studio - 07/2018

 

Clientele  

Photography & Styling:

 Props & Food Styling:

Social Media:

  • Savour Gourmet 2016 - Instagram Takeover

  • Essenso SG - Contest Giveaway + Recipe

  • DFS Cocktail Festival

  • Fairprice Finest Sg - Recipe Development

  • Knorr - Live Demo + Recipe Development

  • Shangri-La International Gastronomy Festival

  • Philadelphia Cream Cheese Sg - Recipe Development

  • Philips Sg - Air-fryer FB Live Campaign

  • Starker Beer - New Seafood Menu Launch

  • Hermes - Cape Cod Watch - 'Fresh' Campaign

  • Park Hotel Clark Quay - 'Porta' Opening Launch

  • Harvey Norman - 'Discover Cooking' Campaign

  • DFS Brand Ambassador - March 2017 to August 2017

  • Fairprice Finest Sg - Finest Turns 10 Anniversary Social Media Campaign

  • Samsung - Asia Social Media Video Campaign - Content Creator - C.R Tan

  • OUE Downtown Gallery - Yellow Bash Campaign - Content Creator - C.R Tan

  • KFC - Dip & Share Bucket + Bandito Pockett Campaign - Content Creator - C.R Tan

  • Citi Singapore - Citi Bank Card Discount Campaign 2018 - Content Creator - C.R Tan

  • Magnum Sg - Spring Summer Ice Cream - Recipe Development, Conceptualisation, Photography & Food Styling

  • DFS x Janice Wong - From Singapore (DFS) with Love Campaign - Content Creator - C.R Tan

  • Singapore Food Festival - Content Creator - C.R Tan

  • Guinness - Guinness x Meatopia Festival (Dublin) +

  • Guinness Mooncake Ambassador - Mooncake Photography + Mooncake Workshop

 

Sponsors:

  • Le Creuset - Product Sponsor

  • Luzerne Global - Product Sponsor

  • Borsch Home Appliance - Product Sponsor