ABOUT 

Hello! My name is Chun Rong (or C.R for short) and I’m a self-taught food stylist and photographer based in the sunny island of Singapore. 

Growing up, the art of cooking always fascinated me as I observed my aunt prepare hearty meals after school. Thanks to her guidance and many hours of watching cooking shows, I mastered the fundamentals to develop my culinary skills. 

It was through these means that my passion for food grew from a hobby to an aspiration. Losing my mother to cancer at the age of 17 taught me the fragility of life, and served as a reminder to pursue my dreams. 

With that, I decided to withdraw from university in 2014 and start this very blog to document my kitchen adventures, in the hopes of inspiring others to embrace home cooking. After all, nothing warms the heart more than seeing your loved ones enjoy the food you’ve prepared!


FOOD PHILOSOPHY


My cooking style draws inspiration from various cultures and cuisines, incorporating both classic and contemporary techniques to create comforting soul food. As for recipe development, I aim to keep it simple and true to the heart, so that it’s easily replicable at home. 

 
PHOTOGRAPHY & STYLING
 

Shortly after starting my blog, I began my foray into photography and food styling. For my personal craft, I like to combine natural elements with rustic aesthetics to accentuate the raw beauty of my subjects. Nevertheless, I constantly work to push my boundaries, experimenting with various styles and techniques to gain flexibility as a photographer.
 
My services include photography, food styling, food aesthetics, props styling, editorials, recipe development, private dining, table settings and workshops.
  
 

 
C.R Tam

Interested in working together? Drop me a mail at hello@xlbcr.com / or get me through the contact form on the site.


Press:

Singapore Blog Awards - Finalists for best cooking blog & best new blog 2015

Singapore Newspaper - Sunday Times Newspaper - 07/2015 - half page article on how I started home-cooking.

Singapore Food Magazine - The Food Journal - Top 50 food journalist in Singapore 

Instagram - Suggested User list - 08/2015

CNN Travel - Top Chefs of Instagram (Asia) - 11/2015

Guest Speaker at TBWA Friday Talk - 02/2016

Nominated for Best Male Digital Influencer - Buro 24/7 Sg - 06/2016 

Canon Asia Featured Photographer - 07/2016

WithEating 食帖 - Featured Interview - Issue No. 10: Breakfast, indeed, is so precious!

This Is Glamorous - List of 31 Best Food Accounts to follow on Instagram - 09/2016

SAVEUR - Best 20 Food Instagrams of 2016.

NUYOU Magazine - April 2017

SAVEUR Blog Awards - Top 6 Finalist for Best Food Instagram 2017 

 

Clientele  

Photography & Styling:

 Props & Food Styling:

Social Media:

  • Savour Gourmet 2016 - Instagram Takeover
  • Essenso SG - Contest Giveaway + Recipe
  • DFS Cocktail Festival
  • Fairprice Finest Sg - Recipe Development
  • Knorr - Live Demo + Recipe Development
  • Shangri-La International Gastronomy Festival
  • Philadelphia Cream Cheese Sg - Recipe Development
  • Philips Sg - Air-fryer FB Live Campaign
  • Starker Beer - New Seafood Menu Launch
  • Hermes - Cape Cod Watch - 'Fresh' Campaign
  • Park Hotel - 'Porta' Opening Launch
  • Harvey Norman - 'Discovering Cooking' Video Recipes Campaign
  • DFS Brand Ambassador - March 2017 to August 2017

 

Sponsors:

  • Le Creuset - Product Sponsor
  • Luzerne Global - Product Sponsor